AI Strategy & Consulting
Identify the AI use cases worth funding, prove them quickly, and build a roadmap your board and engineering team can both support.
Learn moreAI Engineering • Enterprise Solutions • Product Development
Transform your business with production-ready AI solutions
We design, develop and deploy intelligent AI products, enterprise automation and scalable software that solve real business problems.
Part of ASAP Group — serving the technology solutions industry for 19 years.
19years of
ASAP Group
experience
ASAP Group
experience
Backed by ASAP Group
CodeByDesign is the specialised AI solutions and product engineering business of ASAP Group. We combine a focused AI engineering team with the delivery discipline, client relationships and operational experience the group has built over 19 years in the technology solutions industry.
AI solutions
AI capabilities that solve real business problems
From strategy to production systems, we deliver AI that integrates with how your organisation already works.
RAG & Enterprise Knowledge Systems
Give teams accurate, cited answers from your own documents, policies and systems — with permissions respected end to end.
Learn moreAI Agents & Copilots
Agents that take action across your tools — triaging requests, drafting responses and completing multi-step workflows with human oversight.
Learn moreIntelligent Process Automation
Automate document-heavy and exception-heavy processes that traditional rules-based automation could never handle reliably.
Learn moreVoice AI & Conversational Interfaces
Natural voice and chat experiences for customer service, bookings and field operations — connected to the systems that hold the answers.
Learn moreGenerative AI Product Development
Turn an AI product idea into a secure, scalable application — from prototype through launch and continuous improvement.
Learn moreAI products
Ready-to-deploy AI products
Our product line packages proven AI patterns into applications you can adopt quickly. Request a demo or join an early-access programme.
Early access
Knowledge Assistant
Cited answers from everything your organisation knows.
A secure, permission-aware assistant that answers employee questions from your documents, wikis and systems, with a citation for every claim.
- HR and people teams
- IT service desks
- Operations and compliance
Pilot programme
Document Intelligence
From inbox to system of record without manual keying.
Extract, classify and validate data from invoices, forms, contracts and correspondence, with a review queue for anything uncertain.
- Finance and accounts payable
- Insurance and claims
- Logistics documentation
In development
Support Copilot
Faster, more consistent customer support.
An AI copilot for support teams that drafts replies, summarises tickets and suggests next actions from your knowledge base and customer history.
- Customer support teams
- Technical support desks
- E-commerce service teams
Industries
Built around the realities of your industry
Regulation, legacy systems and customer expectations differ by sector. Our solutions start from your context.
Automate onboarding, servicing and compliance work while meeting strict regulatory expectations.
- Onboarding and KYC automation
- Compliance knowledge assistant
- Customer service agents
Reduce administrative burden so clinicians and staff can spend more time on patients.
- Administrative automation
- Knowledge retrieval for staff
- Patient communication
Personalise experiences, improve service and streamline catalogue and operations work.
- Product content at scale
- Shopping assistants
- Service automation
Put engineering knowledge, quality data and operational insight at your teams' fingertips.
- Maintenance knowledge assistant
- Quality documentation
- Supplier document processing
Handle exceptions, documents and customer updates faster across complex supply chains.
- Shipping document automation
- Exception management agents
- Customer updates
Ship AI features your customers will pay for, without derailing your core roadmap.
- Embedded copilots
- AI feature delivery
- Agent-ready platforms
Why CodeByDesign
AI that works on Monday morning, not just in the demo
We engineer AI systems for real users, real data and real constraints, with the security and reliability enterprises expect.
Production-first engineering
Evaluation, observability and cost control are part of the first sprint, not an afterthought once a demo impresses.
Security-first delivery
Least-privilege access, data minimisation and threat modelling for LLM-specific risks such as prompt injection.
Deep integration capability
AI is only as useful as the systems it connects to. We integrate with ERP, CRM, identity and data platforms.
Support beyond launch
Clear handover, documentation and optional ongoing support, backed by the delivery experience of ASAP Group.
How we work
A delivery process built for production
Every engagement follows the same disciplined path, scaled to the size of the problem.
- 01
Discover
Understand goals, users, data and constraints, and agree how success will be measured.
- 02
Design
Shape the solution architecture, user experience and evaluation approach.
- 03
Build
Deliver in short iterations with working software reviewed every sprint.
- 04
Integrate
Connect securely to your systems, identity provider and data sources.
- 05
Deploy
Release to production with monitoring, runbooks and a rollback plan.
- 06
Optimize
Improve quality, cost and adoption using real usage data.
Case studies
How we approach real problems
Explore the architecture and delivery approach behind typical engagements, and the outcomes we measure.
Solution blueprintFinancial Services & Fintech
A cited policy assistant for a regulated operations team
How we design a retrieval-augmented assistant that answers staff questions from policies and procedures, with permissions and evidence on every answer.
See the blueprintSolution blueprintManufacturing
Invoice and supplier document automation with human review
How we automate extraction and validation of supplier invoices and certificates, routing only uncertain cases to people.
See the blueprintSolution blueprintLogistics & Supply Chain
A voice agent for high-volume customer enquiries
How we deliver a voice agent that resolves routine status and booking calls, and hands complex calls to people with full context.
See the blueprintTechnology expertise
Modern, proven technology — chosen for fit
We are model- and cloud-agnostic, selecting tools based on your requirements, existing investments and long-term cost.
- Front end
- ReactNext.jsTypeScriptTailwind CSS
- Back end
- PythonFastAPINode.jsPostgreSQL
- AI & LLMs
- OpenAIAnthropic ClaudeOpen-weight modelsLangGraph
- Data & retrieval
- pgvectorElasticsearchdbtKafka
- Cloud
- AWSAzureGoogle CloudVercel
- Delivery
- TerraformKubernetesGitHub ActionsOpenTelemetry
Insights
Practical thinking on enterprise AI
AI Delivery6 min read
From AI pilot to production: what changes
Most AI pilots work in a demo. Far fewer survive contact with real users, real data and real budgets. Here is what has to change between the two.
Architecture5 min read
RAG or fine-tuning? Choosing the right approach
Retrieval-augmented generation and fine-tuning solve different problems. Choosing correctly saves months of effort.
Frequently asked questions
What kinds of organisations do you work with?
We work with mid-sized and enterprise organisations, as well as funded technology companies building AI-enabled products.
How do engagements usually start?
Most start with a free consultation, followed by a short discovery or proof-of-value phase so both sides can confirm the opportunity before committing to a larger build.
How is pricing structured?
We offer fixed-scope projects for well-defined work and time-and-materials or dedicated team models for evolving products. We provide a written estimate after discovery.
How long does a typical AI project take?
Proofs of value usually take two to six weeks. Production systems commonly take two to four months depending on integrations, data readiness and compliance requirements.
How do you handle our data?
We use only the data required, follow your security policies, can work entirely within your cloud environment, and sign confidentiality and data-processing agreements as required.
What is the relationship with ASAP Group?
CodeByDesign is the specialised AI solutions and product engineering business of ASAP Group, which has served the technology solutions industry for 19 years.
Ready to put AI to work in your business?
Tell us about your goals. We'll come back within one business day with practical next steps — no obligation.